The Experts

Athletes, experts and geniuses

The amazing people who’ve helped us on our journey

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Bud Baldaro

Coach, Running
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Bud Baldaro is one of the country's top middle and long distance running coaches with more than 20 years experience in coaching athletes at all levels. A former national marathon coach, Bud now works as a mentor for England Athletics and is athletics coach to the University of Birmingham team. Bud has coached Olympians, Commonwealth medallists, World & European champions and several UK record breakers. His depth of knowledge and ability to motivate is second to none.
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Joe Beer

Athlete, Coach, Triathlon, Cycling
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Joe Beer is one of the UK's leading multisport coaches with a breath and depth of experience covering endurance training, sports nutrition and advanced sports technology. He is an ambassador for Scott-Sports, PowerBar and Rotor Bike. Joe has worked with leading athletes, such as legendary champion cyclist Graeme Obree, the UK's first Ironman winner Matt Belfield and Scottish Ironman record holder Scott Neyedli. He has written over 1,000 articles in magazines including 220 Triathlon, Cycling Plus, and Runners World. His first Triathlon book was published by Harper Collins in 2008.
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Steve Black

Coach, Sports Rehab
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Stephen Black is the CEO of Rocky Mountain Human Performance Center in Boulder, Colorado. Steve has 20+ years’ experience in the health and wellness industry. He has travelled the world promoting healthy lifestyles and providing expert insight and research in areas related to rehabilitation, fitness and sports specific training. He has worked with professional teams including NFL, NBA, NHL, WNBA and ABL/NBL affiliates. Steve is a much sought after and respected presenter to the health and wellness industry. He serves as an advisor to several organizations and non-profit entities.
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Andy Blow

Athlete, Coach, Triathlon
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As an athlete Andy competed in triathlon to an international level recording top 10 finishes in numerous Ironman events and winning an Xterra World age group title. He holds a degree in sport and exercise science and currently runs the Porsche Human Performance Centre at Silverstone and Precision Hydration Ltd.
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Dan Bullock

Coach, Swimming
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Dan Bullock has been coaching since 1990. He is a keen Swimmer and Triathlete who has helped thousands get fit and fast for adventures from their first novice TRI to the Channel. Dan’s accolades include being National Masters Champion (2008-11), a British AG Record Holder (800m), European & World Masters OW Medallist and is an Ironman finisher. His sessions are a great mixture of flawless skill, infectious motivation and general amenability. To many he appears to have a pretty decent FC stroke. As well as teaching people how to move more effortlessly and efficiently in the water, he’s a 9 year student of Bikram yoga and has swum inside of 45mins for 3.8km.
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Eliot Challifour

Athlete, Coach, Triathlon
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As an athlete Eliot has competed in Triathlon, Xterra, Duathlon, Ultra running and adventure racing to an international level. In triathlon he has achieved a sub 9h ironman and finished top 10 at ironman UK 70.3. Other sporting highlights include becoming British Universities Triathlon champion, World Junior Xterra Champion and a Marathon Des Sables finisher. Presently he is racing a bit of anything and everything with an outdoor endurance theme! Eliot holds a BA [hons] in Coach Education and Sports Development from the University of Bath and manages the endurance athlete and motor-sport coaching.
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James Cracknell OBE

Olympian, Athlete, Presenter, Speaker
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James is one of Britain’s most successful athletes of all time, with 2 Olympic Gold Medals and 6 World Championship titles. His epic rowing finals in Sydney 2000 and Athens 2004 were two of the most watched sporting contests in history but it is since retiring from his 13 year international career that James has distinguished himself as a very special and inspiring sportsman, athlete and adventurer.Last year, James finished a phenomenal 12th in the Marathon de Sables (making him the highest placed Briton in its 25 year history). He had already entered the race ‘for fun’ when the Discovery Channel decided it was something that needed filming. Subsequently, he turned his attentions to a new challenge, James Cracknell Takes on America- racing to cycle, run, row and swim from LA to New York in record time. It was during this trip that James suffered a near fatal accident after being struck from behind by a truck while cycling through Arizona. After a difficult six-month recovery period, James went to the Canadian Yukon, completing The Coldest Race on Earth. These stunning adventures transmitted as 'Unstoppable: The James Cracknell Trilogy' on Discovery in April 2011.
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Dr. Dorian Dugmore

Research, Cardiovascular Health, Wellness
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Dr Dorian Dugmore (PhD Cardiovascular Medicine), is internationally recognised as an expert in cardiovascular health, preventative medicine and wellness . His programmes have won World and European Best Practice awards for corporate wellness. Dorian has been working in Cardiovascular Medicine and Wellness for 30 years and has written extensively on health, exercise and heart disease. His doctoral research conducted within the U.K. specialised in cardiovascular medicine and focused on the rehabilitation of post heart attack patients and was published in the prestigious journal “Heart” (April, 1999).He was formerly the Director of the world famous Toronto Rehabilitation centre in Canada, considered the best in the world for Cardiac rehabilitation. Dorian is past Secretary General of the World Council for Cardio Pulmonary Rehabilitation and is currently on the nucleus for Sport Cardiology and Prevention, belonging to the European Society of Cardiology.
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Simon Jones

Coach, Cycling
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2004 UK Sports Coach of the Year Winner, Mussabini medal winner.Olympic campaigns.Atlanta 1996 - Physiologist GB cycling teamSydney 2000 - National Track Endurance CoachAthens 2004 - Head Coach & National Track Endurance CoachSpecialities > High Performance.Coaching > Management, Leadership
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Cain Leathem

Nutrition, Strength & Conditioning
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Cain Leathem is one of Britain’s leading Exercise and Nutrition Consultants... having studied extensively aspects of the human body, biomechanics, exercise principles and nutrition, phlebotomy, Neuro Linguistic Programming as well as many other related disciplines.
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Prof. Tim Noakes

Research, Coach, Endurance
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Timothy Noakes is Professor in the Discovery Health Chair of Exercise and Sports Science at the University of Cape Town. He is also Director of the UCT/MRC Research Unit for Exercise Science and Sports Medicine and co-founder with Morné du Plessis of the Sports Science Institute of South Africa of which he is presently the Executive Co-Director. Whilst a student at UCT, he rowed for the South African Universities for two consecutive seasons and was awarded University full Blue colours. He began long distance running in 1972 and, at the time of his last marathon in 1990, had run more than 70 marathon and ultra-marathon races including 7 Comrades Marathons (best time 6 hours 49 minutes) and 15 Two Oceans Marathons (best time 3 hours 59 minutes). Thereafter he was active in cycling and triathlon events and completed the Argus 105km Cycle race on 8 occasions.
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Mary Wilkinson PhD

Athlete, Running
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Mary is one the top Mountain Runners in the UK and has represented GB at 8 World or European Championships over the past 7 years claiming 4 team medals and 2 individual 4th places and she regularly competes at national and international level on all surfaces from road to mountain. Mary has a BSc. in Sport & Exercise Science from Loughborough University and an MSc. in Sports Medicine from the Universities of Glasgow. Currently Mary is trying to balance finishing a PhD looking at the Relationship between Pain and Blood Pressure and maximising her potential as a runner.

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