I work for a large health insurance company and want our customers to be as healthy as possible. Sport and activity are directly linked to wellness and we invest heavily by marketing in this sector. As part of our strategy, we are headline sponsors for several, national events as well as advertising across the usual channels. We were one of the first insurers to introduce performance-based premiums i.e. the fitter you are, the lower your premiums.
We use Trainsmart to designs plans, monitor activity and automatically adjust to keep our customers training safely and effectively It gives us quality, reliable data for hundreds of thousands of users each week, directly feeding into our analytics to improve our risk models.
Steve has over 10 years’ marketing experience in the sport and fitness sector. He pioneered the introduction of a rewards programme enabling customers to generate activity points, earning discounts on sporting goods. He’s a rising star in the company after introducing an activity-based incentive programme to reward customers for making positive behavioural changes.