Mary Memberships


Trainsmart user stories - Mary Memberships
"The minute you don't give your customers a compelling reason to stay and renew their membership, they'll leave"


Mary Memberships Motivations Chart

In Mary's Words

I work for a sporting governing body and responsible for managing and growing our membership base. Annual subscriptions are a critical revenue stream and it’s vital that we give our members a compelling reason to renew.

We’ve enriched our membership bundle by adding a Trainsmart coaching subscription. We’ve linked our network of coaches to the platform, which is an exciting source of new revenue for our coaching team.


Mary has worked in sales and marketing since leaving university and specialised in subscription pricing models. Mary loves technology and is a data junkie. She’s always looking for ways to analyse behaviour and understand what drives and motivates her customers.

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